Windows on Asia-Pacific: Asian Television Commercials
Barcode: 58926054
Call Number: V-CHI 015
Material Type: Video -DVD
Time: 49 min.
Date: c1997, c2003
System Requirements: Non-Region 1
Language: Chinese
Description: Examines how sensibilities differ between East and West as seen through the lens of advertising imagery. Media visionary Marshall McLuhan once observed that advertising provides the richest and most faithful reflection of a society’s culture. What, then, do television commercials reveal about the non-Western world? This documentary examines how sensibilities differ between East and West as seen through the lens of advertising imagery. TV commercials from locations in the Asia-Pacific region such as China, Hong Kong, Singapore, Japan, India, and the Republic of Korea are highlighted. The uniquely Eastern spin on this slick Western advertising medium demonstrates a blending of heritages that takes the world a step closer to McLuhan’s global village. (49 minutes, color)
Collection: Language Resource Center